About Hayley
Hayley Birkin is a dating industry growth specialist with hands-on experience scaling member acquisition and revenue for white label dating operators. Her career spans paid social, SEO, email lifecycle, affiliate partnerships and subscription pricing, with a focus on the unit economics that decide whether a dating business compounds or stalls. At WhiteLabelDating.com she sets the editorial direction for marketing, affiliates, monetisation, industry intelligence and niche playbooks, and personally writes the guides in those pillars. She has worked with operators across the UK, US and APAC, and is a regular contributor to industry roundtables on cost per acquisition, lifetime value and member pool dynamics.
Credentials
- 10+ years in the online dating industry
- Has run paid acquisition for sites in the UK, US and APAC
- Built affiliate programmes generating six-figure monthly revenue
- Speaker on dating monetisation and retention
Pillars covered
Acquire members, then keep them.
Earning commissions promoting dating offers at scale.
Pricing, packaging, payments, and lifetime value.
End-to-end blueprints for specific verticals.
Market data, deals, and corporate strategy.
Recent guides
- AffiliatesDating Affiliate Programs: 2026 Complete Guide
The full landscape of dating affiliate programs in 2026. Networks, payout models, verticals and the offers that actually pay.
- AffiliatesDating Affiliate Networks Compared Side by Side
Which dating affiliate network to join in 2026, ranked on payout, offers, tracking, support and fraud handling.
- AffiliatesHow to Start Dating Affiliate Marketing (Beginner Roadmap)
Zero to first commission in 90 days. Beginner roadmap for dating affiliate marketing with traffic, networks and offers.
- AffiliatesDating CPA Offers Explained
Real operator guide to dating CPA offers. Payouts, funnels, caps, validation rules and how to profit in 2026.
- AffiliatesDating Revenue Share Explained (RevShare Guide)
Why revenue share pays bigger long term in dating, and the rules around rebills, chargebacks and cancellations.
- AffiliatesDating Affiliate Tracking: Tools, Postbacks, Fraud
Pick a tracker, set up S2S postbacks and catch fraud. The 2026 dating affiliate tracking playbook.
- AffiliatesDating Affiliate Fraud: How to Spot and Prevent
The fraud patterns networks fight in dating and how to stay clean as a legit affiliate. Bot traffic, incent, chargebacks.
- AffiliatesSEO for Dating Affiliates: Rank, Convert, Compound
The 2026 SEO playbook for dating affiliates. Keyword research, content strategy, link building and YMYL considerations.
- AffiliatesBuilding Dating Review Sites That Convert
Build a dating review site people trust. Structure, content, schema and conversion patterns that earn real commissions.
- AffiliatesPaid Social Traffic for Dating Affiliates
Run dating ads on Meta and TikTok without bans. 2026 rules, creatives and scaling framework for affiliates.