About Hayley
Hayley Birkin is a dating industry growth specialist with hands-on experience scaling member acquisition and revenue for white label dating operators. Her career spans paid social, SEO, email lifecycle, affiliate partnerships and subscription pricing, with a focus on the unit economics that decide whether a dating business compounds or stalls. At WhiteLabelDating.com she sets the editorial direction for marketing, affiliates, monetisation, industry intelligence and niche playbooks, and personally writes the guides in those pillars. She has worked with operators across the UK, US and APAC, and is a regular contributor to industry roundtables on cost per acquisition, lifetime value and member pool dynamics.
Credentials
- 10+ years in the online dating industry
- Has run paid acquisition for sites in the UK, US and APAC
- Built affiliate programmes generating six-figure monthly revenue
- Speaker on dating monetisation and retention
- AffiliatesDating Affiliate Programs: 2026 Complete Guide
The full landscape of dating affiliate programs in 2026. Networks, payout models, verticals and the offers that actually pay.
- AffiliatesDating Affiliate Networks Compared Side by Side
Which dating affiliate network to join in 2026, ranked on payout, offers, tracking, support and fraud handling.
- AffiliatesHow to Start Dating Affiliate Marketing (Beginner Roadmap)
Zero to first commission in 90 days. Beginner roadmap for dating affiliate marketing with traffic, networks and offers.
- AffiliatesDating CPA Offers Explained
Real operator guide to dating CPA offers. Payouts, funnels, caps, validation rules and how to profit in 2026.
- AffiliatesDating Revenue Share Explained (RevShare Guide)
Why revenue share pays bigger long term in dating, and the rules around rebills, chargebacks and cancellations.
- AffiliatesDating Affiliate Tracking: Tools, Postbacks, Fraud
Pick a tracker, set up S2S postbacks and catch fraud. The 2026 dating affiliate tracking playbook.
- AffiliatesDating Affiliate Fraud: How to Spot and Prevent
The fraud patterns networks fight in dating and how to stay clean as a legit affiliate. Bot traffic, incent, chargebacks.
- AffiliatesSEO for Dating Affiliates: Rank, Convert, Compound
The 2026 SEO playbook for dating affiliates. Keyword research, content strategy, link building and YMYL considerations.
- AffiliatesBuilding Dating Review Sites That Convert
Build a dating review site people trust. Structure, content, schema and conversion patterns that earn real commissions.
- AffiliatesPaid Social Traffic for Dating Affiliates
Run dating ads on Meta and TikTok without bans. 2026 rules, creatives and scaling framework for affiliates.
- AffiliatesPush Notification Traffic for Dating Offers
Push ads still deliver cheap dating conversions in 2026. Networks, creatives, bidding and fraud avoidance covered.
- AffiliatesSEO Link Building for Dating Sites
Legitimate link building methods for dating affiliate sites. HARO, guest posts, digital PR and unlinked mentions.
- AffiliatesEmail Marketing for Dating Affiliates
Build a dating email list that pays, legally. ESPs, compliance, sequences and deliverability for affiliates.
- AffiliatesInfluencer Marketing for Dating Brands and Affiliates
Book the right creators for dating. Niches, rates, briefs and measurement. Operator and affiliate focus.
- AffiliatesDating Affiliate Creative Playbook
Winning dating creative patterns, hooks, copy and landers tested across Meta, TikTok, push and native. Templates inside.
- AffiliatesDating Affiliate Compliance and Advertising Rules
Stay compliant and paid. ASA, FTC, CAP, FCC rules for dating affiliates in 2026.
- AffiliatesHow to Choose a Dating Affiliate Network
Seventeen questions to ask any dating affiliate network before signing up. Avoid shaving, scammers and lock ins.
- AffiliatesDating Affiliate Traffic Sources Ranked
Every dating affiliate traffic source rated on cost, quality, compliance and scalability. Which to pick in 2026.
- AffiliatesBuilding a Dating Media Property (Affiliate Site as a Business)
Turn a dating affiliate site into a sellable media business. Content, ops, monetisation and exit multiples.
- AffiliatesNative Advertising for Dating Offers
Run profitable dating native campaigns. Networks, creatives, prelanders and scaling. Operator tested.