Dating industry, in plain English.

ARPU

Average revenue per user. Total revenue divided by active users in a given period.

Chargeback

A reversed payment initiated by the cardholder's bank, usually for fraud or dissatisfaction claims.

CPL

Cost per lead. The amount an advertiser pays for a single registered user or qualifying signup.

KYC

Know your customer. Identity verification procedures required by payment processors and regulators.

LTV

Lifetime value. The total revenue a single member is expected to generate across their time on the site.

Member pool

A shared database of real dating profiles that multiple partner sites in a network can match against, giving even new sites instant liquidity.

PCI DSS

Payment Card Industry Data Security Standard, the security framework merchants must follow when handling card data.

Revshare

Revenue share. The partner platform splits subscription income with the operator on an agreed percentage.

Shared member pool

A database of dating profiles shared across many partner sites in a network, so a new site has matches from day one.

Traffic share

An arrangement where the operator brings visitors to the platform in exchange for a share of any revenue those visitors generate.

White label

A model where you operate a dating site under your own brand on top of a partner's platform, database and member pool.

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