Resources
Tools and templates for dating operators.
A small, opinionated set of free resources we use ourselves: a working revenue model, two production-ready templates, and the glossary that powers definitions across the site.
Roadmap
Start Here: Launch Roadmap
Eight stages from validating the idea through scale, with the tools and guides to use at each step. Tick off as you go.
Open the roadmapQuiz
Model-Fit Quiz
Six questions about your skill, budget and ambition. Get a non-promotional recommendation: white-label, self-hosted or custom.
Take the quizTool
Launch Cost & Break-Even
Itemised first-90-days budget plus a break-even model with a 24-month cash-flow chart. Defaults seeded from benchmarks.
Open calculatorTool
Niche Viability Checker
Pressure-test a dating niche on demand, competition, ARPU tendency and CAC. Backed by a research dataset of 30+ real niches with incumbents and channels noted.
Check a nicheTool
Compliance Checklist
Region-by-region compliance: UK Online Safety Act, EU DSA and GDPR, US state privacy, payments and trust-and-safety. Filter by jurisdiction and track progress.
Open checklistLibrary
Templates & Swipe Files
Launch checklist, privacy policy starter, DPA, moderation policy, transparency report, winback emails and ad creative angles. Copy, adapt, ship.
Browse libraryTool
Revenue Calculator
Model month-by-month revenue from traffic, signups, payer rate, ARPU and your revenue-share with the platform. Inputs saved between visits.
Open calculatorData
Dating Operator Benchmarks
Conversion, ARPU, retention, churn and CAC for dating sites in 2024-2025, with every figure sourced. Submit your own numbers and see how you compare.
View benchmarksReference
Dating Industry Glossary
Plain-English definitions for white label, member pool, revshare, CPL, LTV, ARPU and the rest of the operator vocabulary. Searchable.
Browse glossaryTemplate
Terms of Service Template
A legally-reviewed dating site Terms of Service template with every clause explained, plus guidance for UK, EU and US operators.
Get the templateTemplate
Transparency Report Template
A reusable transparency report framework: removed content, account actions, law-enforcement requests and trust-and-safety metrics.
Get the templateLooking for something else?
The guides library covers strategy, marketing, monetisation and trust and safety in depth. The reviews hub covers every dating platform we have tested. The community is where operators trade real numbers.