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Launch cost and break-even, in plain numbers.
Two parts. Part A: itemised budget for your first 90 days. Part B: when (or whether) the funnel pays for itself. Defaults are seeded from theoperator benchmarks.
A. First-90-days budget
Ranges based on real operator data. Adjust your marketing budget below; everything else flows from the model and build approach you picked.
Total launch cost
£2,277 – £6,762
Typical: £3,898 over 90 days
| Line item | Low | Typical | High |
|---|---|---|---|
Platform setup White-label: typically £0 to £500 setup, then revenue share. | £0 | £200 | £500 |
Branding & design DIY with templates / Canva / Figma. | £0 | £150 | £400 |
Legal & compliance £0 with our templates, up to ~£1,500 for lawyer-reviewed docs. | £0 | £400 | £1,500 |
Tooling (3 months) Email, analytics, moderation, design tools. | £60 | £240 | £600 |
Marketing (3 months) Based on your monthly marketing input. | £1,920 | £2,400 | £2,880 |
Contingency (15%) Every launch overruns. Plan for it. | £297 | £509 | £882 |
B. Break-even
We extend the funnel model from therevenue calculatorwith your fixed costs and acquisition cost.
Contribution margin per payer
£-56
ARPU × your share (over their 8.3-month lifetime), minus CAC.
Monthly net after costs
£-5,312
Steady-state, after fixed costs and acquisition spend.
Months to break even
Doesn't break even
At these inputs the funnel never pays back the launch cost in 24 months.
In plain English
Each payer costs more to acquire (CAC ~164) than they're worth to you over their lifetime (~108). You can't scale your way out of this — fix conversion, churn or CPL first.