The Numbers
How much could you earn from a dating business?
Adjust the three levers that matter most: traffic, conversion, and average revenue per user. The chart updates in real time and your inputs are saved between visits.
25,000 visits
8.0%
3.2%
$26
50%
12.0%
Your steady-state MRR
$6,933
After your 50% revenue share. Platform gross MRR: $13,867.
Your year-1 revenue
$43,321
Month 12 MRR of $5,438 after share, compounded across the year.
Funnel: 25,000 visits → 2,000 new signups → 64 new paying members each month. Average payer sticks around 8.3 months.
Illustrative model. Real funnels vary by niche, traffic source and the platform's pricing. Useful for sense-checking, not for forecasting.
Assumptions
- Visitor-to-paid conversion benchmarks for niche dating sites typically range from 0.8% to 4%.
- Average revenue per paying user in white label dating typically falls between $20 and $60 per month.
- Lifetime value compounds. A small audience that subscribes monthly will out-earn a large audience that visits once.
- Industry benchmarks based on operator data summarised in our monetisation guides.