The Numbers
How much could you earn from a dating business?
Adjust the three levers that matter most: traffic, conversion, and average revenue per user. The chart updates in real time and your inputs are saved between visits.
25,000 visits
2.0%
$35
10.0%
Steady-state MRR
$175,000
Where revenue settles once acquisition and churn balance out.
Year 1 Run-Rate ARR
$969,826
Month 12 MRR of $125,575 compounded across the year.
At 10.0% monthly churn, the average paying member sticks around for roughly 10.0 months. Halving churn nearly doubles the steady-state revenue from the same traffic.
Illustrative model based on industry benchmarks. Actual results vary by niche, traffic source, and execution.
Assumptions
- Visitor-to-paid conversion benchmarks for niche dating sites typically range from 0.8% to 4%.
- Average revenue per paying user in white label dating typically falls between $20 and $60 per month.
- Lifetime value compounds. A small audience that subscribes monthly will out-earn a large audience that visits once.
- Industry benchmarks based on operator data summarised in our monetisation guides.