Independent comparison based on hands on testing across the platforms reviewed.
Last updated: May 2026
Quick verdict: Both are managed, revenue-share white-label platforms, so neither needs you to code or host anything. Dating Factory suits operators who want deep template control and a very wide niche list, and who can accept a mixed-to-negative affiliate reputation. HubPeople suits operators who want a modern, AI-assisted niche brand-builder and verifiable credibility markers, and who can accept that independent operator reviews are thin. Both keep pricing private.
| Category | Dating Factory | HubPeople |
|---|---|---|
| Pricing model | Revenue share, quote/registration-based | Revenue share, quote-based |
| Starting price | Not published | Not published; 14-day free trial, no card |
| Member pool | Shared network (company claims 50M+ members) | Shared network (company says 100M+ users) |
| Source code | No access, fully managed | No access, fully managed |
| Best for | Operators wanting template control and broad niche choice | Operators wanting AI-assisted niche brand-building |
| Ease of launch | Turnkey, no technical skill needed | Turnkey, AI-assisted, no technical skill needed |
| Ongoing cost | No monthly fee published; platform takes a revenue share | No monthly fee published; platform takes a revenue share |
Dating Factory and HubPeople are aimed at the same person: someone who wants to run an online dating business without building software or managing servers. Both are white-label, so you launch under your own brand while the provider runs the technology. Both are revenue-share, so there is no software licence to buy. The platform keeps a share of what your members spend, and that share is the real cost of either one.
Both also have genuine longevity, which makes this a comparison of two established players. Dating Factory has been running since 2009, more than fifteen years. HubPeople says it was founded in the early-to-mid 2000s and advertises "20+ years" in the market, which you should read as the company's own claim.
The differences are in style and reputation. Dating Factory leans on breadth and control: more than seventy niches, full HTML and CSS template editing, and a partner toolset for affiliates. It also carries a documented reputation problem on the operator and affiliate side, including complaints about unpaid commissions and the use of "virtual" profiles. HubPeople leans on modern, AI-assisted brand-building: "Hubbi" generates site structure, SEO content and niche audiences, paired with an ad server, tiered memberships and strong safety verification. HubPeople's independent operator reviews are thin and largely unverified.
The short version: two long-running managed platforms, both turnkey, both revenue-share, both keeping pricing private. Dating Factory gives you control and breadth with a known reputational downside. HubPeople gives you AI-led niche building and credibility markers with limited independent feedback.
Neither Dating Factory nor HubPeople publishes hard pricing, so the honest first point is that you cannot compare numbers from the public sites.
Dating Factory is quote and registration-based. The commercial terms are handled inside the partner relationship. No revenue-share percentage is published anywhere on the public site, so any figure you see quoted second-hand should be treated as unverified until the company confirms it directly.
HubPeople also does not publish firm figures, but it advertises a revenue-share range. The company markets "up to 65%", and elsewhere describes a "50 to 65% revenue share" for partners. Both are the company's own marketing claims, not guaranteed terms, and the figure you are offered will depend on your agreement. HubPeople additionally offers bespoke build packages at a fixed fee, quote-only, and a 14-day free trial with no credit card.
Because both are revenue-share, your real cost of ownership is not an upfront price. It is the percentage of member spending the platform keeps, every month, for as long as you operate. Over three years that share is normally the largest cost in a white-label dating business, much bigger than a self-hosted licence. You pay it for not running servers, billing or compliance yourself.
When you speak to either company, get specifics in writing. Ask for the exact revenue-share percentage and whether it is tiered by volume. With HubPeople, ask where in the advertised "50 to 65%" range your brand would sit. With Dating Factory, ask directly about the affiliate-payment complaints documented in public forums, including reports that payout minimums were raised before commissions were earned. With both, confirm the payout minimum, payout frequency and currencies. Use HubPeople's free trial before signing anything.
Both platforms run the same core model: the provider owns and operates the technology, member base and billing, and you bring traffic and a brand. Neither gives you the source code, and neither lets you move your site elsewhere if the relationship ends.
Dating Factory has been running since 2009. Its corporate footprint is genuinely ambiguous: there are UK and Switzerland operations, and a UK entity called Dating Factory Limited exists on Companies House. The company was reportedly acquired by an investment firm, Agile Wings, in 2015, although the current ownership status is not publicly confirmed. The platform has clear longevity, but you should ask directly who owns and controls it today.
HubPeople is HubPeople Ltd, with its headquarters in the Isle of Man, registered in Douglas. The owner and CEO is Michael O'Sullivan. The company says it was founded in the early-to-mid 2000s and advertises "20+ years", which you should read as a company claim. One correction worth making: any suggestion that HubPeople is Canadian or owned by a firm called "Decentral Ventures" is false. HubPeople is a member of the Online Dating Association, which is a verifiable credibility marker.
Ownership matters in a revenue-share model, because you are trusting the provider to bill members correctly, pay you accurately and stay in business for years. HubPeople gives you a named CEO, a verified Isle of Man registration and ODA membership. Dating Factory gives you a long operating history but a less transparent ownership picture. With both, ask who owns the business and what happens to your brand and revenue if the company is sold.
Both platforms ship a similar managed core, but they emphasise different strengths.
Dating Factory leans into control and breadth. It offers full HTML and CSS template editing on both front end and back end, which gives a technically capable operator real say over how a site looks. It supports 22 languages with browser language detection, more than seventy niches, hosted billing with multiple payment options, six payout methods, and monthly payouts in multiple currencies. It gives partners analytics and reporting, the ability to run their own affiliate offers, and the option to integrate third-party tracking. Mobile apps are not prominently advertised, worth noting if a branded app matters to you.
HubPeople leans into modern, AI-assisted tooling. Its headline feature is "Hubbi", an AI brand-builder that generates site structure, SEO content and niche audience suggestions. It ships native iOS and Android apps plus a progressive web app, full hosting, a built-in ad server, billing in seventeen currencies, Free, VIP and VIP+ subscription tiers, and campaign tracking with server-to-server postbacks for affiliates. On safety it offers government-ID verification, anti-catfishing video verification, AI age estimation, and AI plus human content moderation around the clock.
The honest summary: Dating Factory gives a hands-on operator more direct template control and a slightly wider niche list, while HubPeople gives you AI-assisted brand creation, an ad server and a stronger set of verification tools. If deep cosmetic control is your priority, Dating Factory has the edge; if AI-led launching and modern monetisation tooling matter more, HubPeople does. Neither hands you the code.
The main reason operators pick managed revenue-share platforms is the cold-start problem. A new dating site with no members struggles to grow, because daters do not stay on an empty site. Both aim to solve this with a shared member network from launch.
Dating Factory makes the shared member base its core selling point. The company claims more than fifty million members globally. That figure is the company's own marketing claim and has not been independently audited. A documented concern attached to Dating Factory's network is the use of "virtual" profiles, profiles that are not real independent daters. This appears in consumer complaints and is a recognised reputational issue. Ask the company what proportion of profiles in any niche you launch are real, active, paying members.
HubPeople says it offers a shared database of more than one hundred million users across more than one hundred predefined niches. That figure is also the company's own marketing claim and has not been independently audited. The niche structure is part of HubPeople's pitch: you pick a predefined niche and tap into the relevant slice of the shared pool, with Hubbi helping you build the brand around it.
On launch speed, both are fast by design. HubPeople adds AI assistance through Hubbi, and its 14-day free trial lets you test the launch process. Dating Factory is turnkey once you are registered. The question that matters more than speed is profile quality. Given the documented "virtual" profile concern with Dating Factory in particular, get a written answer from each company on real, active, paying membership in the niche you plan to launch.
Customisation and control is where managed white-label shows its ceiling, and both platforms sit firmly under it. You get a brand, not a codebase.
Dating Factory gives you more cosmetic and configuration control than most managed platforms. The full HTML and CSS editing on front and back end means a capable operator can make a site genuinely distinct, and the ability to run your own affiliate offers and plug in third-party tracking gives you marketing flexibility. What you still do not get is the source code or the member database. If you leave Dating Factory, the site and the members stay with Dating Factory.
HubPeople gives you a fast way to stand up a distinct niche brand, since Hubbi generates structure and content tailored to a niche, and the ad server and tiered memberships give you monetisation levers. But the platform, the member network and the billing all belong to HubPeople, and there is no source-code access. If you leave, the brand name is yours but the platform and the pooled members are not.
This is the defining trade of revenue-share white-label. You give up ownership and portability in exchange for speed and zero infrastructure work. If owning your code and member data outright is a priority, neither platform is the right shape, and you would be looking at self-hosted software instead. Ask both in writing what data you can export if you leave. Dating Factory's template control gives you more front-end distinctiveness, but it does not change the underlying lock-in.
Support and reliability are difficult to compare cleanly here, because both platforms come with caveats, though of different kinds.
Dating Factory has more than fifteen years of history, and with that history comes a public record. On the operator and affiliate side, sentiment is mixed to negative. Sitejabber sits at around 1.8 out of 5. Affiliate forums report unpaid commissions, payout minimums raised before commissions were earned, and closed accounts. Consumer reviews complain about fake or virtual profiles and billing that is hard to cancel. None of this means every operator has a bad experience, but the volume and consistency of the complaints is real, and you should ask hard questions before committing.
HubPeople has a long advertised history and is clearly very active, with a strong 2026 AI push. Its on-site partner testimonials are positive. However, independent third-party operator reviews are thin and largely unverified. Operator sentiment is mixed, with some feedback in recent years touching on product velocity and support depth. That is not a verdict, and a busy, ODA-member company with a named CEO and a verified registration is not a fly-by-night operation. But you should not assume a smooth experience from marketing alone.
For both, ask the same questions: what are the support channels and hours, what is the response-time commitment, and can the company introduce you to current operators who will speak candidly. With Dating Factory, ask specifically about the affiliate-payment complaints. With HubPeople, ask about product velocity and support depth.
Dating Factory is the better fit if deep template control is a priority. The full HTML and CSS editing on front and back end gives a hands-on operator more freedom to shape a distinctive site than most managed platforms allow. If you have the skills or a developer to use that control, you can build something that does not look like a template.
It also suits you if you want a very wide niche list and partner-side marketing tools. With more than seventy niches, the ability to run your own affiliate offers and the option to integrate third-party tracking, Dating Factory gives a traffic-focused operator room to target specific audiences and run campaigns alongside the platform.
Choose Dating Factory if you have read the documented downsides and have a plan for them. The affiliate-payment complaints and the use of "virtual" profiles are well represented in public reviews. If you go in with eyes open, get the revenue-share percentage and payout terms in writing, and confirm how many real members a niche holds, you can make an informed decision.
HubPeople is the better fit if you want AI to do the heavy lifting of building a niche brand. "Hubbi" generating site structure, SEO content and niche audience ideas is a genuine speed advantage for an operator who wants to launch and test several niche concepts. The predefined niches and six partner models are built for that style of operator.
It also suits you if you want to monetise beyond subscriptions and value modern safety tooling. The built-in ad server, the Free, VIP and VIP+ tiers and billing in seventeen currencies give you more revenue levers, while government-ID verification, anti-catfishing video verification and AI age estimation give you a stronger trust story.
Choose HubPeople if verifiable credibility markers matter to you. The Isle of Man registration, the named CEO, Michael O'Sullivan, and ODA membership are concrete points in a market where ownership is often murky. Just go in knowing that independent operator reviews are thin and that some feedback questions product velocity and support depth.
Neither publishes hard pricing, so you cannot compare exact figures publicly. HubPeople advertises a "50 to 65%" revenue share and offers a 14-day free trial with no card. Dating Factory is quote and registration-based with no published percentage. Both are revenue-share, so your real cost is the share the platform keeps. Ask each company for the exact split in writing.
HubPeople says it has more than one hundred million users, and Dating Factory claims more than fifty million members. Both numbers are company marketing claims and neither has been independently audited. The number that actually matters is how many real, active, paying members exist in the specific niche you plan to launch.
The use of "virtual" profiles, profiles that are not real independent daters, is a documented concern attached to Dating Factory and appears in consumer complaints. Before committing, ask the company what proportion of profiles in your chosen niche are genuine, active, paying members.
No. Both Dating Factory and HubPeople are fully managed white-label platforms. You launch a branded site or app, but the provider owns and runs the code, network and billing. If owning your code and member data outright is essential, you would need self-hosted software instead.
No. HubPeople is HubPeople Ltd, registered in Douglas, Isle of Man, with Michael O'Sullivan as owner and CEO. Any claim that HubPeople is Canadian or owned by a firm called "Decentral Ventures" is false. The company is a member of the Online Dating Association.
Both are turnkey, so neither needs coding to launch. HubPeople adds AI assistance through "Hubbi", which can make spinning up a niche brand quicker. Dating Factory's main advantage, deep template control, is most useful to someone with technical skill, so a non-technical operator may lean toward HubPeople for setup ease.
Dating Factory and HubPeople are the same kind of arrangement: managed, revenue-share white-label platforms that let you run a dating brand without touching code or servers. Both have real longevity, so this is a choice between two established players.
Dating Factory offers deep template control, a very wide niche list and partner-side marketing tools, but it carries documented affiliate-payment complaints and a "virtual" profile practice that an honest operator has to weigh. HubPeople offers an AI brand-builder in "Hubbi", an ad server, strong verification tooling, a verified Isle of Man registration, a named CEO and ODA membership, but its independent operator reviews are thin.
Neither publishes hard pricing, so you must register or apply and then press for the revenue-share percentage, payout terms and exit rights in writing. If template control and niche breadth matter most and you can manage the known issues, Dating Factory fits. If AI-assisted niche building and credibility markers matter more, HubPeople fits. For more detail, see our Dating Factory review, our HubPeople review, and our guide to white-label versus self-hosted dating software.
