QuestionAffiliate Marketing#tiktok#paid-social#cpl

TikTok CPL doubled overnight. Anyone else seeing this?

HBAsked by Hayley Birkin· 18d ago
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HB
Hayley BirkinStaff

Head of Growth, WhiteLabelDating.com

1,840 pts · 96 helpful

I was running at about 1.40 a lead, then woke up to 2.90 with no campaign changes. Wondering if it is a wider auction shift, a seasonal thing, or just my account getting throttled. If you run dating on TikTok, what is your CPL doing this month?

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