Press Release

Maxim launches online dating site for readers

London, 2nd April 2008: Maxim magazine, together with WhiteLabelDating.com, has today announced the launch of its own branded online dating website for men, enabling subscribers to search for friendship, love, or if they are lucky, the next cover girl.

Following the recent and hugely successful launch of Bizarre magazine’s dating site Savage Hearts, Dennis Publishing has again chosen to use WhiteLabelDating.com to provide backroom support.

Maxim readers can access the dating site via a link on the main site, where they can search for potential dates from an extensive network of 18 to 35-year-old women.

WhiteLabelDating.com will initially provide Maxim readers with access to its impressive existing database of users, encouraging them to register themselves.

Andrew Nicholls, Mobile Manager at Dennis Publishing, said: “We are very pleased to be able to offer our subscribers the chance to become part of what is quickly becoming a dating revolution. We were extremely impressed with the ease and speed with which WhiteLabelDating.com facilitated the launch of Savage Hearts dating site, and we look forward to similar levels of success with this latest project.”

Ross Williams, co-founder and Chief Executive of WhiteLabelDating.com, said: “It is fantastic that Dennis Publishing were so pleased with the success of their Savage Hearts dating site, and we were delighted that when they had the idea for a Maxim site they thought of WhiteLabelDating.com before anyone else.”

In other news, WhiteLabelDating.com also launched an online dating platform for traditional speed dating company Slow Dating, which is accessible at www.slowdating.com.

Notes to Editors

About WhiteLabelDating.com

WhiteLabelDating.com, a subsidiary of Global Personals Limited, is a UK-based software company that enables partners to set up their own branded, online dating sites. WhiteLabelDating.com's services include the provision of the backend system requirements, software, billing and customer support, as well as database management.

For more information, please visit us on the web at WhiteLabelDating.com and GlobalPersonals.co.uk, or contact Elisabeth van der Mandele or Jessie Winston at Braben on +44 (0)20 7566 2990, or at whitelabeldating@braben.co.uk